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The Interaction Company Pte Ltd (TIC), incorporated in 2010 in Singapore, is a technology company that specializes in Interactive Media.
TIC is an interdisciplinary collective based in Singapore. The collective’s original intent is to participate in research, dialogue, and experiment with technology (new and established). And in particular, explore how technology may augment users’ experiences with objects and environments.
That said, the collective’s work is not guided by technology but rather by content, narrative, and user experience. Its members seek to design and develop experiences that are meaningful, intuitive, and carry with them a sense of wonder. To that end, TIC’s work is informed by various disciplines and fields that include computer science, industrial design, communication studies, the liberal arts, graphic design, and game design.